Aisle - Dating App For Indians (A Glimpse)
Aisle is one of India’s leading dating platforms, with a user base of over 30 million. I played a key role in redesigning the app, creating a balanced and inclusive design language that caters to a wide range of age groups. I also led the visual direction across marketing and graphic assets, ensuring a cohesive and consistent brand experience.
My Role & Contributions
I led design across both brand and product, ensuring a cohesive and engaging experience end-to-end:
Branding Defined visual identity, tone, and design system
Product Design (UI/UX) Crafted a clean, trust-driven experience for meaningful connections on Aisle.
App Store Presence Created Play Store & App Store assets for acquisition and positioning
Marketing Collaboration Partnered on high-production video ads and campaigns
Cross-functional Work Worked closely with the CEO and engineering team to bring the product to life
The challenge
Aisle is built for people seeking meaningful, long-term relationships, which sets it apart from more casual dating platforms. However, this positioning brings a unique challenge—its user base spans a wide range of age groups, mindsets, and expectations. From younger Gen Z users exploring modern dating to more mature users looking for serious commitment, the platform needed to resonate with everyone without feeling too niche or too generic.
The core challenge was to create a balanced and inclusive design language that could adapt to this diversity. The experience had to feel modern and engaging for younger users, while still maintaining a sense of trust, clarity, and emotional depth for those seeking serious relationships.
Additionally, each screen needed to serve a clear purpose in the user’s daily journey—whether it was discovery, matching, or meaningful conversations. This required designing with intent, ensuring that every interaction was intuitive, relevant, and aligned with the user’s stage in their relationship journey.
Ultimately, the goal was to craft a cohesive experience that feels personal, trustworthy, and engaging—while seamlessly supporting the varied needs of a diverse user base.
Redesign Ideology
The redesign focused on elevating Aisle’s visual and experiential quality while staying true to its core identity. Rather than a complete overhaul, the approach was intentional and restrained—introducing refined typography, subtle color optimizations, and a more premium visual language.
Typography played a key role in shaping the new experience, bringing clarity, hierarchy, and a modern tone across the product. The color palette was carefully evolved, not changed drastically, to maintain brand familiarity while enhancing sophistication and visual consistency.
The overall direction was to create a cleaner, more minimal interface that feels premium, trustworthy, and timeless—aligning with Aisle’s positioning as a platform for serious relationships. Every design decision was made to improve usability and elevate perception without disrupting the existing user experience.
Beyond Product Design
In addition to product design, I contributed across multiple brand and marketing touchpoints to ensure a cohesive experience. This included designing icons, crafting App Store and Play Store assets, and creating marketing creatives such as campaign visuals and press banners. The goal was to maintain a consistent visual language across all user-facing surfaces, strengthening both brand identity and product perception.
